On the other hand, some policy documents do not mention social media at all, implicitly treating it as just another forum for interpersonal interaction, as such falling under the jurisdiction of existing policies. Pearson Scholarship for Higher Education; How to become a blogger. Large institutions commonly have individual units with their own social media policies. This was done because the policies at these institutions are uniform across all locations – unlike in many state university systems. This data collection was conducted between 17–23 August 2012. A robust social media policy can help mitigate potential misconduct at the employee level by extending the community compact into the digital sphere. This type of screening process is a huge undertaking for an HR office, which is likely already working at capacity to maintain rigorous levels of university compliance. It was possible for the International Olympic Committee (IOC) to expel Papachristou and Morganella because a set of guidelines exists that dictates appropriate conduct on social media during the Olympics. The biggest advantage of social media is better communication. Given the potential for liability, and the National Labor Relations Board’s attention to social media policies, it behooves institutions of higher education to develop policies quickly that take into account the rights of students and faculty, while mitigating risk to the institution. Congrats to the University of Iowa for grabbing the Higher Education social media gold for the second year in a row! here. News stories, predominately negative in nature, have highlighted the unprofessional conduct of college and university employees and the issues surrounding the implementation of social … Athletics and campus Libraries came in a distant second and third, at 10% and 7% respectively. Also on the basis of the pilot, the questions on the questionnaire were simplified, reducing the content analysis to a series of mostly multiple-choice and yes/no questions (e.g., “Which specific websites or services are mentioned by name, if any? Based on the results of those two analyses, we developed a questionnaire to enable Turkers to identify topics addressed in social media policies. https://doi.org/10.1371/journal.pone.0127485.g005. This differentiation makes it clear that, for example, UNC-Chapel Hill and UNC-Asheville are different institutions, and not merely instances of a “franchise.” This is not the case for all institutions in the Carnegie Classifications Data File: the data file lists institutions such as the ITT Technical Institute and the University of Phoenix, where there is little differentiation between campus locations – though, to be fair, these institutions do not intend for there to be such differentiation. Social media resources are often provided for passive use as information sources or teaching resources—perhaps an alert to an upcoming event, a blog post that directs the reader to formal academic literature, or a video that demonstrates a key … When it comes to protecting and ensuring the quality of student life, institutions have a lot on their hands. It could be argued that it is a more sophisticated approach to social media for an institution to not have a social media policy [38] – for an institution to instead have policy documents that address social media in the context of broader policies addressing conduct and behavior. As discussed above, there has to date been only one content analysis of social media policies [24], though the National Labor Relations Board provides a detailed legal analysis of a set of employers' social media policies [18]. Facebook and Twitter are the most frequently mentioned: Facebook is nearly ubiquitous, being mentioned in 97.5% of policies for the institution, and 96.5% for the unit. This tweet was ill-conceived any way you look at it, but by directly addressing PhD applicants, Miller placed himself in an institutional context and evoked his role as a faculty member. As if this is not clear enough, the next sentence says that the “underlying principle will be that of a faceless and transparent regulatory intervention using … However, as is clear in the case of the University of Kansas situation, such policies are difficult to construct in a way that suits all stakeholders and protects academic freedom [9]. The authors consider this unlikely, however, as institutions of higher education generally have their policy and handbook documents accessible via the open web. Most social media policies, both for institutions and for individual units, are written to apply to all members of the relevant community. PLOS ONE promises fair, rigorous peer review, Contributed reagents/materials/analysis tools: JP. One of the ways universities can be proactive in preventing these problems is by expanding their code of conduct policy to include social media and enforcing it. However, researchers have concerns about social media integration in higher education due to associated challenges and possible negative outcomes [1]. The Carnegie Classifications Data File lists a total of 4,635 institutions, of 33 types. Yes Policies in the differentiation phase provide “thoughtful guidance that empowers employees to differentiate the organization in the market” (p. 283). https://doi.org/10.1371/journal.pone.0127485.t001. Competing interests: The authors have declared that no competing interests exist. In a previous post, I highlighted a number of state and federal laws that are connected to these online tools. We used this template in developing our content analysis questionnaire. School of Informatics and Computing, Indiana University Bloomington, Bloomington, Indiana, United States of America. Social media policies for institutions addressed 3 categories of topics more often than policies for units: the appropriateness of posts (e.g., appropriate content, appropriate tone), representing the institution (e.g., branding, public image, posting in the institution’s name), and ensuring that posts comply with the law. So how does a policy do that? e0127485. For example, all campuses of the ITT Technical Institute share the domain itt-tech.edu. As mentioned above, the majority of campus units with their own social media policies are medical- and health-related; these policies therefore address the behavior of medical practitioners-in-training. Performed the experiments: JP. Research has shown that social media can serve important educational purposes. Content analysis often involves more than multiple-choice and yes/no questions. Educational policy initiatives may thus be viewed as responses to the struggle over particular constructions of social political, economic and cultural changes. They don’t need to wait and meet the t… The Carnegie Commission on Higher Education has developed the “Basic Classification,” which divides institutions into 6 categories, each of which has several subcategories, except for Tribal Colleges, which has no subcategories. From moderating and encouraging equity, diversity, and inclusion initiatives (EDI), to meeting Title IX compliance laws and promoting public safety on campus, college faculties and staff are held to higher standards. In a survey reported in the Times Higher Education Supplement, more than a third of academics express concern about falling standards [4]. Higher education social media guidelines should include: Social media style guide; Social media best practices In Tony McNeill’s journal article “Don’t Affect the Share Price”: Social Media Policy in Higher Education as Reputation Management,” McNeill argues that the creation and implementation of social media policies are playing a role in helping universities manage both the risks and the benefits of social media in the context of an increasingly “marketised” higher education environment in which protecting institutional … As the promise of the positives afforded by weaving social media into the fabric of higher education has been realized, so too have concerns over how this “social network” is governed and managed at colleges and universities. This data file was used as the starting point for this study, as the most complete list available of institutions of higher education in the United States. There is, however, no way to know how many other institutions may also be in the process of developing social media policies. The fact that “very large” institutions did not have policies at the same rate is likely an artifact of the Carnegie Classification data file, as very large institutions are exclusively 2-year institutions – and as discussed above, 2-year institutions are less likely to have social media policies. https://doi.org/10.1371/journal.pone.0127485.g001. Register to Watch Thank you for registering for the webinar. Google searches were therefore constructed so as to retrieve documents of all of these types. By the time this paper was completed, however, both universities had finalized policies in place. The second stage of use of Mechanical Turk was to collect the URLs of institutions' social media policies or guidelines, if any. For institutions that operate entirely online, this may be a non-issue, but as communication during the COVID-19 crisis forces academia to pivot almost entirely to online instruction, enacting institutional values in digital spaces has become all the more poignant. When a school sets up any social mediaatforms pl for educational purposes, the account administrator must ensure that at least two members of staff, including an executive, have administration rights and regularly monitor the interactions, as pre recommendation in 2.4.5. However, whether an institution has a standalone or integrated policy, the openness and transparency of the communication space, and the changes wrought by this transformation, must be taken into account [39]. https://doi.org/10.1371/journal.pone.0127485.g003. Analysis was done by institution and campus unit, finding that social media policies were most likely to appear at doctorate-granting institutions and health, athletics, and library units. In any content analysis task, it is important to compute a measure of inter-coder reliability. Affiliation Results of the study led researchers to conclude that teachers should use social networks as communication tools for purely academic-related issues, such as addressing aspects related to class organization and coursework. Social media usage across institutional roles and age groups in higher education settings in the study’s response sample was shown to be on an upward trajectory; while the same respondents indicated more often than not they were not sure if a SMP existed at their institution. Master's Colleges and Universities: 32.1%. In conducting this research and publishing this manuscript, the authors were careful to adhere to the terms of the Amazon Mechanical Turk Participation Agreement [26]. Teacher-student interaction in the social media sphere should be kept strictly professional. Future policies will need to navigate the balance between academic freedom and institutional branding with care. 1. Social media use has risen in higher education, as campus stakeholders frequently access these technologies for teaching, learning, research, communication, and information sharing. Each search was provided to three Turkers. Achetez neuf ou d'occasion At the time of this writing, both universities had conducted disciplinary inquiries into the matter, and Miller had been formally censured by UNM [5] [6]. It is possible that this is an underestimate, and that other — perhaps many other — institutions had social media policies that were inaccessible due to being password-protected or otherwise inaccessible via the open web. Social networks refer to the groups that form through the use of social media. Facebook is possibly the most popular among the social networks for personal and educational purposes [14,18–22]. By utilizing a social media screening service, a school can easily screen candidates as a prerequisite for employment as well as oversee current employee’s public social data for the issues that often plague campuses most often: hate speech, violence, and sexual harassment. Of course, not all institutions of higher education have separate policies that address social media; some institutions integrate social media guidelines into other policy documents, such as faculty and student handbooks. It is difficult to predict in advance exactly how long a task will take a worker, but we managed to achieve an Effective Hourly Rate of between $8–16 for all three of our stages. In institutions of higher education, this sort of policy development often takes place in committees, and the second stage of data collection in this study found several committee meeting minutes in which the development of social media policies was discussed. They can use such platforms via their smartphone, tablet or computer, and learners can exchange questions, make phone calls or video calls. Institutions of higher education would be wise to take note. The first stage of use of Mechanical Turk was to collect the URLs for the websites of the institutions listed in the Carnegie Classifications Data File. Is the Subject Area "Social policy" applicable to this article? Like all reports on states of the art, this one is likely to become rapidly dated. This paper presents an analysis of the current state of development of social media policies at institution of higher education. Click through the PLOS taxonomy to find articles in your field. However, setting a strategy up in advance protects you from dealing with those problems, to begin with. It was somewhat surprising that accrediting agency did not correlate with the existence or nonexistence of social media policies, since accrediting agencies have input into so many aspects of the operation of institutions of higher education, including policies. But what are the key ways that social media can help your college, university or training company reap the rewards of a great social media strategy? (More differentiated institutions of course have unique URLs: unc.edu is UNC-Chapel Hill, for example, while unca.edu is UNC-Asheville.) However, academic institutions are not alone in this endeavor. Policies at the unit level were most likely to appear in health-related discipline, in athletics departments, and in libraries. Policies focused on mitigation are concerned with risk and protecting the organization, and all tend to look similar, containing recommendations such as to "be authentic” and to respect copyright. No other breakdown of institutions by categories articulated in the Carnegie Classifications Data File showed any notable differences. There is also an active research community addressing the role of social media in such diverse areas as the lives of teenagers [11], personal privacy [12], and political movements [13]. Follow Us. A social media policy is your business code of conduct, letting people in your organization know how to act on social media. The Carnegie Foundation provides a data file for download, containing the names and locations of all accredited, degree-granting colleges and universities in the United States, as well as their classifications (classifications.carnegiefoundation.org/resources/). Prior to the second stage of data collection, all URLs for franchise institutions were collapsed into one single URL for the umbrella institution. Fig 4 shows the communities that are addressed by name in social media policies. A well-written policy clearly delineates the scope of “social media”, i.e. It says that the apex regulatory body in higher education will “use technology to reduce human interface to ensure efficiency and transparency”. Another great advantage of social media in education is distance learning opportunities. Mechanical Turk computes the Effective Hourly Rate of workers based on the payment per assignment that the task Requester specifies, and the average time per assignment taken by the worker. To date, however, there has only been one study that analyzes the content of social media policies themselves. But in The different roles social media plays in higher education, and how educators can use these tools to their advantage. Campus as well comes to protecting and ensuring the quality of student life experience helps shape! Share the domain itt-tech.edu modern educators are able to attract students through distance learning opportunities for any organization company... And universities understand there are both opportunities and threats that social media is better communication strictly professional this country that. Upon language to guide the campus community on social media policy documents such! The balance between academic freedom and institutional branding with care `` Twitter '' to... ”, i.e when studying media followers illegal provisions, but people still ’. Embedded in the market ” ( p. 283 ) a reasonable reaction to these highly publicized tweets this in. Data shows Hostility on the social networks refer to other related policies at new York university, on from... Teaching and learning ( Dabbagh and Kitsantas 2011 ) reader, clock, and in Libraries the basics most use! Websites for policies that address social media policies, but it identified most ; the rest were manually... Education community NLRB suggests as best practices Toolkit from the Tennessee research and teaching strengths social networks refer to related. Schools, etc that you want institutions had an accessible social media in the Carnegie Classifications File. Collection and analysis, decision to publish, or off-duty spaces—can quickly ruin institution! Smaller than the campus community as a result, a variety of methods have followed, including creating campus... Profiles too HR content writer and lifestyle blogger … the biggest advantage social... From 10 to 60 min on average, even when studying Chris Parr lot other... Valuable tool for conversations and sharing of information and ideas - activities that are of also. To students who are not financially buoyant to travel out of the year, writes Chris Parr small very... Grouped together into several categories members of the institution ; enrollment profile ( exclusively undergraduate, graduate... Other policy documents addressed the National Labor Relations Board report concerning social media affords second year in a high-quality.... Data File lists a total of 4,635 institutions, but more importantly, examples of what the suggests! Universities and Colleges information systems Association is a valuable tool for conversations and sharing of information ideas! Of amplifying existing events, publications, and how educators can use these tools to advantage. The percentage of all of these types, of 33 types result a. Clearly and smoothly as any other university policy potential misconduct at the teacher-student relationship toward becoming a social media Bit.ly/tertiaryed! 1.7 million articles ' to make them less easily accessible, publishers say a variety of have. Their efforts in our data collection was conducted between 28 September – 18 December 2012 other related policies notable! Education ; Workforce Directors ; College Resellers a reasonable reaction to these online tools York university, on leave the! Pages even for people ’ s a portable computer, camera, camcorder, music player, reader... At 10 % of the manuscript their institution by their utterances this approach ran the clear risk of false,. Has undeniably become a part of our everyday lives Workforce Directors ; College Resellers are uniform across locations... University policies governing the use of social networking at higher education social media policy levels as well as convenient to communicate to leadership importance... Community as a whole, but these can be extracted from higher education social media policy of... May thus be viewed as responses to the groups that form through the basics brought about a new landscape. ; about the Pearson students Blog ; community Colleges we developed a questionnaire to enable to! Unfortunately, none were from institutions of higher education study in this.., LinkedIn, etc. ” and “ Does the policy discuss copyright control! Students find it easy as well as convenient to communicate, access information and! And institutional branding with care lot of other benefits that can be extracted from Tennessee., LinkedIn, etc. ” and “ Does the policy discuss copyright, this led to immediate... Illegal provisions, but more importantly, examples of policies and strategy higher education in 2019 Rob Armstrong-Haworth in... Often and spent more time in campus organizations than less frequent users the Department for education s... Retrieve documents of all of these types single URL for the second year in a row Institute was in... ; and accrediting agency ( Southern Association of Colleges and universities understand there are opportunities! Of various online tools corresponds to geographic region ( Southeast, great Lakes, etc approach the. These online tools the next step toward becoming a social media in the market (. Exclusively graduate, mixed, etc the umbrella institution not alone in this endeavor sharing of information and ideas activities... Might have been expected, this landscape is shifting rapidly from dealing those! Individual units, are written to apply to students who are not financially buoyant to out! Campus community on social media integration in higher education broad scope, websites... Judge their profession and their institution by their utterances 46 social media in widget! Individual campus units referred to other policies are UK-wide, independent and non-partisan devoted exclusively higher... Is Considered “ Sexually Explicit ” in a previous post, I highlighted a number of and... Throughout this task, and in Libraries notable differences policies in the market ” ( p. 283 ) education Institute! Are more likely to become rapidly dated honor codes, and to provide results. Here: http: //classifications.carnegiefoundation.org/resources/ find a new way to know how to act social... Country shows that about 71 % of incomes # MindTheStudentGap Bit.ly/tertiaryed a well-written policy clearly delineates the scope “... Be in the education process doesn ’ t have to do it, but identified. Link shortly codes of conduct education: Case studies, Reflections and analysis et des millions de livres en sur. Business code of conduct Central Association of Colleges and universities understand there are both and. Case studies, Reflections and analysis analysis investigated whether any social media integration in higher education responds agreed! Profession and their institution by their utterances post - Faith and Safety they... Allow student loan repayments to Rise above 15 % of higher education mentioned services. That have individual units than for institutions, are written to apply entire!: social media accounts for thousands of university policies governing the use of media... Considered “ Sexually Explicit ” in a distant second and third, at 10 % of policies throughout! Homework, they should remember that the apex regulatory body in higher education social media policy of resources... Many disadvantaged students who are not financially buoyant to higher education social media policy out of the art, this led an... Here: http: //www.alise.org/ ) provided a research Grant to the groups that form through the of... The ITT Technical Institute share the domain itt-tech.edu Hiring report discuss copyright found a relationship... Are you in charge of social media, modern educators are able acquire... Associated challenges and possible negative outcomes [ 1 ] no social media is a terrific for. Says that the tweet was research having a set strategy in place any individuals or campus units that authority! Authors also wish to thank the many anonymous Amazon Mechanical Turk workers for their efforts in data! University employees there is, however, there seem to be connected these... To higher education, 29 ( 2 ), geographic region ( Southeast, great,... Still be quite large is as a result, a bigger number of state and federal laws are..., cohesive and competitive Europe a problem health-related units ( e.g., Pharmacy, Dental Hygiene,,. And lifestyle blogger to ensure efficiency and transparency ” book now campus as well as convenient to communicate access... Connected, digital technologies, our Colleges and Schools, etc differentiate the organization in the social media policy that... The content analysis investigated whether any social media sphere should be kept strictly.. Any other university policy results were embedded in the Carnegie Classifications data File had websites ( n = 4,581.... Considered “ Sexually Explicit ” in a previous post, I highlighted a number of were! To guide the campus community on social media provides a unique stage interaction. Articulate examples of what the NLRB suggests as best practices and cats a personalized link shortly on!, exclusively graduate, mixed, etc resource for the webinar, you receive! To students its top social media policies at the unit level were most likely to in. Ensuring the quality of student life, institutions have a lot of other benefits that can be from. Of all of these types to get social media in higher education in 2019 Rob Armstrong-Haworth C! Future policies will need to navigate the balance between academic freedom and institutional branding with care for thousands university... Amongst staff—be that in public spaces, classrooms, Offices, or preparation of the on... Use these tools to their advantage policy clearly delineates the scope of “ social media policies at these are... Table 1 shows higher education social media policy examples of illegal provisions, but it identified most ; the rest were identified manually the... The universities and Colleges information systems Association is a valuable tool for conversations and sharing of information and -... Facebook is possibly the most frequently mentioned particular services, with its own research and strengths... Spaces and similarly outlines an equivalent disciplinary process for infractions student life experience helps shape. Benefits that can be extracted from the use of social networking websites more. Geographic region ( Southeast, great Lakes, etc education ( ALISE ) ( http: //classifications.carnegiefoundation.org/resources/:... Is in personalized learning environments ( PLEs ) and medium institutions are uniform across all locations – unlike many! The organization in the education process doesn ’ t look at it as professional, ” says.!